(Singapore, 16th July, 2008) – Bearing in mind the needs of the modern consumers who want their LCD displays to deliver unparalleled audio and visual quality while making an impactful lifestyle statement, Sony Singapore unveils today new additions to its wide range of BRAVIA LCD TV series.

BRAVIA LCD TV: The perfect centerpiece of any modern living space

Besides stylish designs, pristine visual quality and stunning sounds, exclusive BRAVIA technologies have also been built into its new generation of BRAVIA W, V, and S series LCD TVs. Regardless of your living habits, you’ll find that there is a BRAVIA available to match your personality and personal living space.

At the heart of the new BRAVIA additions is the BRAVIA Engine 2. This fully digital picture-enhancement engine reproduces vibrant, crisp images that creates a realistic viewing experience for its’ audiences. The Intelligent Picture feature built into the three series automatically boosts weak analogue broadcast signals and reduces signal noise to produce crisp images with high clarity.

When combined with Sony’s unique algorithms such as Advanced Contrast Enhancer, MPEG Noise Reduction and Intelligent Picture, the BRAVIA W, V, and S series deliver noise-free images with perfect contrast, allowing for spectacular images that are sharp and vibrant every single time.

To recreate the cinematic experience for avid movie buffs, BRAVIA LCD TVs under the W, V and S series are also equipped with 24P True Cinema technology that plays back the film at 24 frames per second, allowing films to be watched as they were intended by the director. This way, audiences see – and hear – exactly as the director intended.

Lastly, all three series also features the S-FORCE Front Surround to deliver enveloping, rich virtual surround sound with just the built-in television speakers – making the TV-watching experience all the more enjoyable.

BRAVIA W Series – Premium design in Full HD

Available in the new BRAVIA W Series is the Live Colour Creation technology which faithfully reproduces natural and vibrant colours with deep, accurate tones for a realistic viewing experience. For home-owners who seek advanced photo-viewing features, the PhotoTV HD function built in the BRAVIA W Series will be a welcomed addition. PhotoTV HD allows the TV to become a digital photo frame for those wanting to reproduce their photos on the big screen in full HD quality.

The newest addition to the BRAVIA W series is available in a sophisticated Midnight Blue hue to bring across an impeccable sense of grandeur to any living room.

• BRAVIA W series 52”: S$ 11,999.00
• BRAVIA W series 46”: S$ 6,999.00
• BRAVIA W series 40”: S$ 3,999,00
• BRAVIA W series 32”: S$ 2,299.00

BRAVIA V Series – Living the true cinematic experience

In addition to 24P True Cinema technology, the V series features ambient light sensor and Theatre Mode function, allowing home-owners to enjoy state-of-the-art cinematic experience in the cosy comforts of their living room. In complementing the interior décor of the home, the V series is available in four vibrant colours of Blazing Red, Pure White, Classy Brown, and Sleek Black, to match your individual personality.

• BRAVIA V series 46”: S$ 5,499.00
• BRAVIA V series 40”: S$ 3,799.00
• BRAVIA V series 32”: S$ 2,299.00

BRAVIA S Series – Six vibrant colours to match your individual style

For home-owners who are looking to add on a second LCD display into their homes, the stylish BRAVIA S series is a colourful LCD TV and computer monitor rolled into one. Available in six playful and vibrant colours, these 20” models under the BRAVIA S series can be colour coordinated to match your favourite Sony products or your interior design.

“As one of the leaders in LCD TV technologies, Sony continues to creatively drive technological innovation to satisfy consumers’ lifestyle demands,” said Mr. Takeo Kobayashi, Managing Director, Sony Singapore. “Whether it’s gaming, sports, movies, or photos, there is a BRAVIA technology that is built to enhance the individual’s audio & visual entertainment experience.”

• BRAVIA S series 40”: S$ 3,099.00
• BRAVIA S series 37”: S$ 2,599.00
• BRAVIA S series 32”: S$ 2,199.00
• BRAVIA S series 26”: S$ 1,199.00
• BRAVIA S series 20”: S$ 699.00

Consumers who are interested to Experience BRAVIA for themselves are welcomed to make a trip down to VivoCity, Central Court A from 18 – 20 July 2008, 11am to 9pm.