Introducing the Creative Zen! The flash player is the official successor of the ZEN Vision:M, and is available in capacities of 4GB, 8GB and 16GB, and is advertised to be the "size of a credit card". Many of you might be thinking that Creative might be lacking in the creativity department when it comes to naming their digital audio players...

But this little card sized device can and will wow many of Creative's exisiting supporters who have bought their products.This is the first ZEN to have an SD card expansion slot (SDHC is supported of course), support for Apple Audio Codec [AAC (*.m4a)], lossless included! At the same time, the Zen boosts a 24-bit (16.7 million colours) screen for all your portable media needs, which is 2.5 inches long diagonally in QVGA (320 by 240 pixels) TFT LCD. Till date, the ZEN is the second slimmest Creative player available in the market (other than the MuVo Slim).

Interestingly, Creative decided to supplement the Zen with iTunes support. Creative touts that the player supports iTunes "seamlessly", where you can transfer songs into the player via a single click!

Their Zen lineup of audio players replaces the now-defunct NOMAD series a few years ago.

A quick glance at the specifications: